Core requirements
Use HTTPS, renew certificates, redirect HTTP to HTTPS, and keep one host version canonical.
Keep server response time low, enable compression, cache static files, and optimize images.
Make sure you can edit robots.txt, sitemap.xml, `.htaccess` or server rules, redirects, and error pages.
Logs and backups
Access logs reveal crawler behavior, broken URLs, status code problems, and heavy bot traffic. Backups make SEO changes safer because redirects and content can be restored.
Clean deployments
Keep important assets on stable paths, avoid deleting valuable URLs without redirects, and test status codes before launch.
Next step
Want more qualified traffic from search?
Start with the website, target keywords, service area, and the package you are considering. Get a practical next step for SEO services, training, or a focused audit.
Request an SEO review
Send the domain, target market, main services, and the result you want from SEO. Include any known ranking, traffic, conversion, or indexing problems.