What the 7 training days cover
SEO fundamentals: how search engines discover, crawl, index, and rank pages.
Keyword research: intent, difficulty, SERP inspection, topic clustering, and page mapping.
On-page SEO: titles, descriptions, headings, content structure, internal links, and conversion copy.
Technical SEO: clean URLs, redirects, canonical tags, sitemaps, robots.txt, page speed, and schema.
Content publishing: briefs, outlines, editorial calendars, updates, and performance review.
Who it helps
Business owners who want to understand what an SEO provider is doing.
Writers who need to produce pages that satisfy search intent without keyword stuffing.
Developers who want practical technical SEO rules for site builds and migrations.
Training outcome
The goal is not to memorize jargon. The goal is to make better publishing, design, and development decisions every week.
By the end, the client has a site-specific SEO action plan, a keyword map, technical priorities, content workflow, reporting rhythm, and confidence to judge future SEO work.