Access and crawl
Confirm the site resolves on HTTPS and one canonical host. Test www and non-www versions, HTTP redirects, and index file redirects.
Review robots.txt for accidental blocks. Make sure important CSS, JavaScript, images, and page URLs can be crawled.
Crawl the site and export status codes, title tags, meta descriptions, H1s, canonicals, indexability, and internal link depth.
Index and duplicates
Check Search Console indexing reports, sitemap submissions, excluded pages, soft 404s, duplicate URLs, canonical conflicts, and crawled but not indexed pages.
Remove crawl waste from faceted URLs, search pages, thin archives, duplicate tag pages, and tracking parameters.
Performance and schema
Compress images, cache static files, reduce layout shifts, and keep main content visible without heavy scripts.
Validate JSON-LD with visible page content. Do not mark up content that users cannot see.
Next step
Want more qualified traffic from search?
Start with the website, target keywords, service area, and the package you are considering. Get a practical next step for SEO services, training, or a focused audit.
Request an SEO review
Send the domain, target market, main services, and the result you want from SEO. Include any known ranking, traffic, conversion, or indexing problems.